Assistant Search Marketing Manager

The Assistant Search Marketing Manager (Paid Search and Paid Social) is responsible for planning, implementing, optimizing and analyzing paid search and social marketing campaigns for multiple accounts in a variety of verticals. The ideal candidate will utilize analytical skills in reviewing campaign performance, develop the ability to find key performance insights to communicate opportunities to clients, and will be interested in keeping abreast of industry developments.

Responsibilities include:

Campaign Strategy Implementation:

• Planning Paid Social campaigns through Facebook, Instagram, Pinterest, Snapchat, and YouTube, including but not limited to account setup, strategy development, account structure, creative development and audience development
• Planning Paid Search, YouTube, and Google Display Network (GDN) campaigns, including but not limited to account setup, strategy development, account structure, creative development and keyword list building
• Inputting campaign builds into AdWords and Bing Editor engines
• Actively researching clients’ brands and industries to gain a deep understanding of clients’ business goals to achieve results through Paid Search and Social
• Reviewing and analyzing competitive sites and verticals
• Developing Paid Social plans leveraging input from your supervisor, media, social and brand teams to integrate cross-channel marketing efforts

Campaign Management and Reporting:

• Executing, managing, and optimizing Paid Search and Social campaigns on a daily basis.
• Suggesting and implementing optimization recommendations
• Monitoring, tracking and evaluating campaign performance based on client KPIs and baselines
• Developing insight-rich weekly reporting for client accounts
• Eventually presenting campaign findings and opportunities to clients

Departmental Operations and Personal Development:

• Responsible for tracking media spend and invoicing status
• Remaining abreast of developments in Paid Search, Social and broader search and digital space

• Developing professional skills in the digital area, including but not limited to search engine training and certifications, digital technology, and analytics.

Qualifications:

• Understanding the functionality of paid search and social in the advertising landscape
• Excellent project management skills

Requirements:

• Must be able to analyze data and draw critical insights to identify opportunities and make recommendations
• Experience delivering initiatives on-time with the ability to manage multiple initiatives
• Advanced knowledge of Excel and PowerPoint preferred
• AdWords certification a plus
• 6 months+ experience in Paid Search or Social preferred
• Bachelor’s degree required

About Connelly Partners:

Insightful, innovative work is our focus, and empathy is the lens we view it all through. See the world through our eyes, here at Connelly Partners.

Connelly Partners is an independent, fully-integrated marketing agency providing strategic planning, creative and content, media planning and buying, digital, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners has been long honored a top workplace, including most recently an acknowledgment as a BBJ 2017 Best Place to Work, an AdAge 2016 Best Place to Work, and the AdAge Small Agency Award winner for Best Culture (Gold).

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).

Connelly Partners is unable to sponsor visas at this time.

To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate.  Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.