Senior Analytics Manager


 
As the Senior Analytics Manager you will lead and develop analytics strategy development, data analysis and reporting methodologies on behalf of clients.  Responsibilities include deriving insights from data-rich environments and making recommendations for driving omni-channel marketing performance.  Your insights and recommendations will be in partnership with a cross functional teams in Media Planning, Ad Ops, PPC/SEO, Social Media, Account and Technology. You are both individual contributor and analytics account leader.  This position is meant to be a mentor to junior staff, as well a key analytics resource agency wide.  


Education, Training & Experience

• BA/BS degree required. 
• 4-5+ years’ professional experience analyzing marketing performance data
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable cross channel recommendations
• Experience in the analysis of large data sets to find useful relationships
• Knowledge of BI intelligence platforms and visualization techniques for data analysis, reporting and presentation
• Knowledge of Google Analytics (GA) and Google Tag Manager (GTM) plus tagging strategies including normalization and data integrity 
• Experience in developing e-mail marketing strategies and A/B test designs
• Advanced use of Microsoft Excel 
• Knowledge of or experience in one or more of the following would be beneficial: 
  • Attribution modeling
  • Syndicated media data sources (Nielsen, comScore, etc) 
  • Working knowledge of databases and how to query them (MySQL, SQL Server, MS Access) 
  • Third party ad serving platforms, such as Sizmek, or Doubleclick 

 
Job Responsibilities

• Responsible for evaluation, analysis and implementation of research and statistical techniques to develop marketing insights and improve market performance
• Aides the media planning team in measuring the success of media campaigns
• Conducts client-specific analyses across all media channels.
• Benchmarking and tracking success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams 
• Routinely collaborate with the media team to arrive at recommendations supported by data, reporting, and analytics 
• Contribute to the design and measurement of new tactics deemed appropriate in furthering the client’s objectives 

 
Performance Requirements

• Excellent oral, written and presentation skills
• Cultivate a positive team environment 
• Manage large amounts of data accurately 
• Handle multiple tasks/projects and meet all deadlines 
• Detail oriented and strong organizational skills 
• Train and develop analytics team members 
• Strong problem-solving mentality
• Operate independently and proactively
• Assist in preparation for and attend client meetings 

Connelly Partners

125 people.

Keep an open mind and we'll show you something different.

Committed to Curious.  We are an advertising agency consumed by the world outside our windows.

Connelly Partners is an independent, fully-integrated marketing agency providing strategic planning, creative and content, media planning and buying, digital, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners was honored on the 2013 Inc. 500|5000 list of the fastest-growing private companies in America and has been named one of The Boston Globe’s Top Places to Work two years in a row. For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter (@ConnellyAgency) or like us on Facebook (www.facebook.com/ConnellyPartners). www.connellypartners.com