Senior Analyst

As a Senior Analyst, you will lead and develop analytics strategy development, data analysis and reporting methodologies on behalf of clients.  Responsibilities include deriving insights from data-rich environments and making recommendations for driving omnichannel marketing performance.  Your insights and recommendations will be in partnership with cross-functional teams in Media Planning, Ad Ops, PPC/SEO, Social Media, Account and Technology. You are both an individual contributor and analytics account leader. This position is meant to be a mentor to junior staff, as well as a key analytics resource agency-wide.
 

Education, Training & Experience

• BA/BS degree required.
• 4-5+ years’ professional experience analyzing marketing performance data
• Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable cross channel recommendations
• Experience in the analysis of large data sets to find useful relationships
• Knowledge of BI intelligence platforms and visualization techniques for data analysis, reporting and presentation
• Specific experience building dashboards in Google Data Studio(GDS) including design of visualizations, as well as, integrating native and non-native data sources.
• Knowledge of Google Analytics (GA) and Google Tag Manager (GTM) plus tagging strategies including normalization and data integrity
• Experience in developing e-mail marketing strategies and A/B test designs
• Advanced use of Microsoft Excel
• Knowledge of or experience in one or more of the following would be beneficial:
  • Attribution modeling
  • Syndicated media data sources (Nielsen, comScore, etc)
  • Working knowledge of databases and how to query them (MySQL, SQL Server, MS Access)
  • Third-party ad serving platforms, such as Sizmek, or Doubleclick

Job Responsibilities

• Responsible for evaluation, analysis and implementation of research and statistical techniques to develop marketing insights and improve market performance
• Aides the media planning team in measuring the success of media campaigns
• Conducts client-specific analyses across all media channels.
• Benchmarking and tracking success metrics both to show return on investment as well as to provide a feedback loop for agency and client teams
• Routinely collaborate with the media team to arrive at recommendations supported by data, reporting, and analytics
• Contribute to the design and measurement of new tactics deemed appropriate in furthering the client’s objectives

Performance Requirements

• Excellent oral, written and presentation skills
• Cultivate a positive team environment
• Manage large amounts of data accurately
• Handle multiple tasks/projects and meet all deadlines
• Detail oriented and strong organizational skills
• Train and develop analytics team members
• Strong problem-solving mentality
• Operate independently and proactively
• Assist in preparation for and attend client meetings

About Connelly Partners:
Insightful, innovative work is our focus, and empathy is the lens we view it all through. See the world through our eyes, here at Connelly Partners.

Connelly Partners is an independent, fully-integrated marketing agency that uses empathy to develop relationships and unique connections with consumers. The agency now has two offices – in Boston and Dublin- filled with over 150 employees accomplished in strategic planning, creative and content generation, media planning and buying, digital strategy/execution, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners has been long honored a top workplace, including most recently an acknowledgment as a BBJ 2017 Best Place to Work, an AdAge 2016 Best Place to Work, and the AdAge Small Agency Award winner for Best Culture (Gold).

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).

Connelly Partners is unable to sponsor visas at this time.

To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.