Job Openings >> Platform Media Manager
Platform Media Manager
Summary
Title:Platform Media Manager
ID:1126
Department:Media
Description

Platform Media Manager

 

Purpose

The Platform Media Manager is responsible for the day to day planning, management and optimization of paid social, paid search, and programmatic media buys. The Platform Manager will be an expert at optimizing and analyzing campaigns for multiple accounts, and instrumental in ensuring media strategy and data accuracy for the purposes of reporting and analysis. The ideal candidate should have the ability to find key performance insights and be confident communicating opportunities to clients.

Responsibilities

  • Deep understanding and operation of platform technologies including Paid Search, Paid Social, and Programmatic.
  • Planning campaigns across all platforms, including but not limited to account setup, strategy development, account/campaign structure, budget and bidding strategy, budget pacing, targeting, creative development, audience development, and keyword list building
  • Executing, managing, and optimizing campaigns across all platforms daily, including monitoring, tracking, QA, and evaluating campaign performance based on client KPIs and maintaining detailed optimization logs
  • Analyzing data daily to perform ongoing optimizations to copy/creative, landing pages, and bids, maintain and update optimization logs
  • Developing and presenting insight-rich bi-weekly, monthly, quarterly, and/or annual reporting along with coming up with recommendations to improve account performance and testing opportunities
  • Partnering with internal teams to understand client marketing goals and nuances, maintaining a clear communication channel with internal teams regarding expected deliverables
  • Maintaining a deep understanding of third-party ad-servers, rich media vendors, and other tracking technologies that can be incorporated into buys a plus
  • Developing strong relationships with Ad technology companies, seeking out new opportunities that could augment client initiatives a plus
  • Contributing to improvements in processes, both technical and business, maintain and update process documentation
  • Helping grow CP’s search, social and programmatic expertise by exhibiting account growth opportunities
  • Following QA processes for search and social media buys

 

Qualifications

  • Working knowledge of ad servers and platforms, and the ability to leverage knowledge across platforms to apply learnings from one channel to a another
  • Ability to think creatively about challenging analytical problems and problem-solve
  • Experience in delivering initiatives on-time with ability to manage multiple campaigns in a fast-paced setting
  • Excellent verbal and written communication skills; the ability to distill ideas and analysis to a non-technical or non-mathematical audience
  • Demonstrable ability to take ownership and accountability, and act on client goals and objectives in a technical environment
  • Comfortable with test and learn approach for best practice sharing
  • Flexible, team-oriented collaborator
  • Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations

Requirements

  • 2+ years of experience at an agency, DSP, or Bid Management Technology Company
  • Paid Search expertise and Paid Social experience required, with deep experience in Google Ads, Microsoft, Facebook, YouTube Ads, LinkedIn preferred; others a plus
  • Google Ads and Google Analytics certification a plus
  • Knowledge of Google Data Studio, Google Sheets/Excel, Google Slides and general data analysis required
  • Demonstrated performance in prior roles with history of measurable improvement to campaign performance
  • Experience crafting and delivering client reporting and presentations
  • Knowledge of Ad Serving technologies a plus
  • General knowledge of database concepts and thought processes a plus
  • Bachelor’s Degree Required

 

About Connelly Partners:
Insightful, innovative work is our focus, and empathy is the lens we view it all through. See the world through our eyes, here at Connelly Partners.

Connelly Partners is an independent, fully-integrated marketing agency that uses empathy to develop relationships and unique connections with consumers. The agency now has two offices – in Boston and Dublin- filled with over 150 employees accomplished in strategic planning, creative and content generation, media planning and buying, digital strategy/execution, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners has been long honored a top workplace, including most recently an acknowledgment as a BBJ 2017 Best Place to Work, an AdAge 2016 Best Place to Work, and the AdAge Small Agency Award winner for Best Culture (Gold).

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).

Connelly Partners is unable to sponsor visas at this time.

To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.


 

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