Job Openings >> Search Marketing Manager
Search Marketing Manager
Summary
Title:Search Marketing Manager
ID:1145
Department:Media
Description

Search Marketing Manager

JOB PURPOSE

The Search Marketing Manager (PPC) is responsible for planning, implementing, optimizing and analyzing paid search marketing campaigns for multiple accounts in a variety of verticals. The ideal Search Marketing Manager candidate will have acute analytical skills and a demonstrated ability to find key performance insights to communicate opportunities to clients.

 

ESSENTIAL JOB DUTIES

Campaign Strategy Implementation

  • Planning, executing and managing Paid Search campaigns, including but not limited to account setup, strategy development, account structure, creative development and keyword buying
  • Actively researching clients' brands and industries to gain a deep understanding of clients’ business goals to achieve results through Paid Search
  • Reviewing and analyzing competitive sites
  • Developing Paid Search plans leveraging input from your supervisor, media and brands teams to integrate cross-channel marketing efforts
  • Periodically aiding in strategy development for new business opportunities

 

Campaign Management and Reporting

  • Managing daily campaign budgets and optimizations to copy, landing pages and keyword bids
  • Monitoring, tracking and evaluating campaign performance based on client KPIs and baselines
  • Developing insight-rich reporting on front-end search engine data, conversion data and on-site performance
  • Presenting campaign findings and opportunities to clients

 

QUALIFICATIONS

  • Education: Bachelor’s Degree Required
  • Specialized knowledge:
    • Deep understanding of users’ search behavior and its effect on Paid Search strategies
    • Advanced knowledge of Excel and PowerPoint preferred
  • Skills:
    • Must be able to analyze data and draw critical insights to identify opportunities and make specific recommendations
  • Abilities
    • Excellent project management skills
    • Experience with Paid Search management platforms such as DoubleClick, Kenshoo, Marin a plus
  • Professional Certification: AdWords certification a plus
  • Experience:
    • 2-3 years of experience in Paid Search required
    • Demonstrated performance in prior roles with history of measurable improvements to Paid Search accounts
    • Experience delivering initiatives on-time with the ability to manage multiple initiatives in a fast-paced setting
    • Direct Response experience is a plus

 

About Connelly Partners:
Insightful, innovative work is our focus, and empathy is the lens we view it all through. See the world through our eyes, here at Connelly Partners.

Connelly Partners is an independent, fully-integrated marketing agency that uses empathy to develop relationships and unique connections with consumers. The agency now has two offices – in Boston and Dublin- filled with over 150 employees accomplished in strategic planning, creative and content generation, media planning and buying, digital strategy/execution, public relations, social, search, branded entertainment, integrated production and analytics. We utilize the power of empathy in crafting customized content that leverages creativity, science, intuition and innovation to create productive engagement between brand and audience. Connelly Partners has been long honored a top workplace, including most recently an acknowledgment as a BBJ 2017 Best Place to Work, an AdAge 2016 Best Place to Work, and the AdAge Small Agency Award winner for Best Culture (Gold).

For more information on Connelly Partners, please visit www.connellypartners.com, follow us on Twitter and Instagram (@ConnellyAgency), or like us on Facebook (www.facebook.com/ConnellyPartners).

Connelly Partners is unable to sponsor visas at this time.

To protect the interests of all parties, Connelly Partners will not accept unsolicited resumes from any source other than directly from a candidate. Connelly Partners will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.


 

This opening is closed and is no longer accepting applications
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